TEAMBSR ANNOUNCES STRATEGIC PARTNERSHIPS WITH LEM HELMETS, PHOENIX PHYSICAL THERAPY, AND JBI BIKE
TEAMBSR, the international nonprofit and professional cycling team based in East Greenville, proudly announces its newest partnerships that will further strengthen its commitment to athlete safety, performance, and long-term development.
Leading the way, LEM Helmets has officially come on board as the official helmet provider of TEAMBSR. Known for its innovative design, uncompromising safety standards, and deep roots in cycling culture, LEM will be outfitting TEAMBSR riders with top-of-the-line protection across road, track, and criterium racing. The partnership marks a significant step forward in ensuring the team is equipped to compete at the highest level while maintaining athlete safety as a top priority.
“We’re thrilled to align with LEM as our official helmet partner,” said Ethan Hendricks, CEO of TEAMBSR. “This partnership reflects our shared values of performance, innovation, and protecting what matters most, our athletes.”
TEAMBSR is also excited to formally recognize two additional partnerships that elevate the team's support network both on and off the bike.
Phoenix Physical Therapy joins the team as a key partner in injury prevention, recovery, and performance care. Their expert clinicians and evidence-based treatment strategies will help keep TEAMBSR athletes riding strong through the demands of elite competition and international travel.
In addition, TEAMBSR welcomes JBI Bike as a trusted equipment and product partner. With a wide distribution network and commitment to cycling excellence, JBI will support the team’s technical needs throughout the season and beyond.
“These partnerships aren’t just about logos on jerseys,” added Hendricks. “They represent shared missions — to build something meaningful in sport, in health, and in opportunity.”
TEAMBSR’s rapidly growing footprint in the U.S., Caribbean, and Europe is fueled by partners who believe in the team’s unique model: combining grassroots access with professional racing and Olympic-level development. With LEM, Phoenix, and JBI behind them, TEAMBSR is positioned for a season of safety, strength, and continued impact.
