2026: The Year of the Fan
At BSR, we believe cycling is better when it’s shared.
That’s why 2026 is officially The Year of the Fan.
This season, we’re doubling down on what makes BSR special: the people. The supporters cheering from the rail, the kids discovering the sport for the first time, the families, friends, and community members who show up, ask questions, and feel inspired.
What “The Year of the Fan” Means
For us, it means creating more moments where fans feel connected—not just watching from the sidelines, but truly part of the journey.
In 2026, you’ll see:
More community events and hands-on experiences
More chances to meet riders and see what goes on behind the scenes
Youth-focused opportunities to learn, ride, and grow through cycling
Stories that highlight the people, not just the podiums
Experiences that make cycling feel welcoming, fun, and accessible
More Than Racing
As a 501(c)(3) nonprofit, our mission has always gone beyond competition. We use cycling as a tool to support mental and physical health, build confidence, and create a sense of belonging. Putting fans first is a natural extension of that mission.
Whether you’re a lifelong cyclist, brand new to the sport, or just curious, we want BSR to feel like a place where you belong.
Looking Ahead
As we prepare for the 2026 season, one thing is clear: this year is about connection, community, and showing up together.
Thank you for being part of BSR.
We can’t wait to share The Year of the Fan with you.
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