TEAMBSR Unveils Bold New Branding for 2025 Season

February 14, 2025 – Pennsylvania

TEAMBSR, a non-profit cycling team dedicated to promoting mental health awareness, has officially launched its new branding ahead of the 2025 season. The fresh look, which includes a revamped logo, updated team colors, and a modernized kit design, marks a new era for the squad as it continues its journey toward our broader goals.

"Our new branding represents the evolution of TEAMBSR," said Ethan Hendricks, co-founder and team director. "We wanted something that reflects our commitment to excellence, our growing presence in the cycling world, and our mission to break the stigma around mental health. This is more than just a visual change—it’s a statement of who we are and where we’re headed."

The redesigned logo incorporates sleek, dynamic lines, symbolizing speed and determination, while the color scheme has been updated to a striking combination of deep navy and vibrant neon accents, ensuring visibility both on and off the racecourse. The new kit, developed in collaboration with Sportkraft, blends high-performance fabrics with cutting-edge aesthetics, setting a new standard for both style and function.

In addition to the visual transformation, TEAMBSR has also revamped its digital presence. A refreshed website, updated social media profiles, and a new marketing campaign will roll out over the coming weeks, aiming to engage fans, attract sponsors, and inspire the next generation of riders.

"This rebrand is a huge step forward as we build toward the future," Ethan added. "With our team expanding and our ambitions growing, it’s the perfect time to present a look that truly reflects our passion and purpose."

Fans can get a first look at the new branding when TEAMBSR takes to the start line at its first major race of the season this spring. Until then, the team will continue preparations both on the road and behind the scenes, ensuring they are ready to make a strong statement in 2025.