TEAMBSR Formalizes Green Ribbon Symbol with New Policy

Effective June 1, 2025, every official garment and printed material from TEAMBSR will feature the green ribbon—an emblem of the team’s commitment to mental health advocacy.

For years, TEAMBSR has quietly incorporated the green ribbon—the international symbol for mental health—into its kits, merchandise, and promotional materials. Now, the team is taking a bold step forward by formalizing its use with an official policy.

“This is more than just a design choice,” said TEAMBSR leadership. “It’s a small but powerful gesture that reflects the heart of our mission: breaking stigmas, supporting mental wellness, and leading with purpose both on and off the bike.”

The new TEAMBSR Green Ribbon Policy, effective June 1, 2025, mandates that all garments and printed materials produced under the TEAMBSR name must visibly include the green ribbon. From race-day kits to flyers and sponsor decks, the symbol will serve as a constant reminder of the team’s values and advocacy.

The policy not only ensures consistency in branding but also reinforces TEAMBSR’s role as a leader in merging elite sport with mental health awareness. In a world where performance often overshadows personal well-being, TEAMBSR continues to prove that purpose and performance can—and should—ride together.