RIDING WITH PURPOSE: THE RISE OF TEAMBSR
In just a few short years, TEAMBSR has evolved from a small, grassroots cycling initiative into a nationally recognized program with international reach, a powerful community presence, and a mission that extends far beyond sport. What began with a handful of riders and a commitment to make cycling more accessible has transformed into a movement—one built on opportunity, mentorship, and mental health advocacy.
From Local Roots to National Impact
TEAMBSR was founded with a simple but ambitious vision: to give riders—especially youth and emerging athletes—the chance to chase big dreams regardless of financial, regional, or personal barriers. Born out of Bike & Sol in the Upper Perkiomen Valley, the team started with borrowed space, local support, and a determination to prove what a small community could achieve when united behind a common purpose.
Over time, the team grew, adding more riders, more race days, and more presence on podiums across the country. What truly set TEAMBSR apart, however, wasn’t medals or trophies—it was mission.
The team embraced the idea that cycling could be a catalyst for positive change, especially around mental health. With this direction, TEAMBSR created programs, events, and outreach efforts designed to break stigma, build resilience, and inspire young people to believe in themselves both on and off the bike.
Breaking Barriers—One Rider at a Time
Within only a few seasons, TEAMBSR riders were competing at the national and international levels, earning multiple national titles, a world championship victory, and recognition throughout the U.S., the Caribbean, and beyond. The team’s reach expanded to include riders from the United States, Trinidad & Tobago, and Barbados—symbolizing diversity, opportunity, and global connection.
Yet even with this high-performance success, TEAMBSR stayed true to its community-driven identity. You could find the team at school events, community festivals, YMCA programs, and local initiatives—inviting kids and adults alike to step onto the team’s interactive racing simulator, learn about cycling, and engage with mental health resources in a fun, welcoming environment.
A Mission That Moves With Us
The heart of TEAMBSR has always been its “Ride With Purpose” ethos. Every race, every community event, every rider developed through the program contributes to something bigger: creating pathways for youth, supporting mental wellness, and proving that resilience can be built through sport.
As a 501(c)(3) nonprofit program under ViaShalom, TEAMBSR’s mission expanded to include financial accessibility—reducing barriers so more athletes could experience the opportunities that once seemed impossible.
Where We’re Heading: The Future We’re Building
As TEAMBSR prepares for its next chapter, the vision is clearer—and bolder—than ever.
1. Expanding the Athlete Pipeline
From youth and juniors to elite and international riders, TEAMBSR is building a complete development pathway. The goal: guide athletes from their first community race all the way to national championships, world championships, and even the Olympic Games.
2. Growing Our Community Impact
The team will continue to strengthen its presence at local schools, community events, and youth programs—delivering mental health education, mentorship, and access to cycling through engaging, memorable experiences.
3. Increasing National and International Presence
With riders competing across the U.S. and abroad, TEAMBSR is committed to raising visibility not just for the team, but for the message behind it. Our outreach, branding, and digital presence aim to reach millions with positive, empowering mental health messaging.
4. Building Strategic Partnerships
TEAMBSR is expanding its network of partners that share a commitment to youth development, wellbeing, and community growth. These partnerships are crucial in sustaining both the athletic and educational pillars of the program.
5. Continuing to Break the Stigma Around Mental Health
Through events, storytelling, and team-led advocacy, TEAMBSR will double down on its foundational belief that mental health matters—and that no athlete or community member should feel alone in their struggles.
More Than a Team—A Movement
TEAMBSR’s journey is far from over. What started small has become a symbol of what can happen when passion meets purpose, when a community comes together, and when young athletes are given the tools to believe in themselves.
From local roots to national stages and international arenas, the mission remains the same: ride with purpose, uplift others, and redefine what a cycling team can be.
And as we continue forward, one thing is certain—
the story of TEAMBSR is only just beginning.